The Endlessly Capable Jenna Murphy

Jenna Murphy is, to put it simply, a woman of many talents. She has to be – it takes a jack-of-all-trades to run their own full-service creative agency. We were lucky enough to snag her for a day to photograph our latest collection of reworked pieces in Asbury Park, NJ, and then chat about her work, style, and plethora of skills.

Jenna in the Sophie Asymmetrical Pink Top.

Jenna in the Sophie Asymmetrical Pink Top.

AD: What’s your name, age, and where do you live?
JM: Jenna here! 25-year-old living in Asbury Park, New Jersey!


AD: Tell me about Okie Dokie Studio! When and why did you decide to launch it? What kind of work do you do there?
JM: Okie Dokie Studio started soon after I left an agency I was working at in the city, about a little over a year ago now – I wanted to try my hand at freelancing, and building my own business around content creation and social media. At the time, I was overcome with the “now-or-never” feeling, and took the leap– and it was beyond worth it! We offer everything from copywriting services to photo and video to social strategy, as well as graphic, logo, and web design! We have a team of very capable ladies, the capes are endless!

AD: Have you any particularly exciting projects with Okie Dokie thus far? 
JM: Oh, tons! Each project I take on is super in its own unique way, but I’ve been thrilled to work with BRINN Bags, an incredible incredible incredible luxury vegan camera bag line, Babes in Business, an all-ladies/femme NJ-based networking group (unreal community here!), and Asbury Park-based band Well Wisher. The projects keep getting better and better and better!

Jenna in the Glammed Up 90s Jeans.

Jenna in the Glammed Up 90s Jeans.


AD: Any other hidden talents we should know about?
JM: It isn’t so hidden, but I don’t talk about it nearly as much as I mention work-related items – I play in prim, my band. It’s my release and my sanity and I couldn’t live without it. I took a brief hiatus to develop Okie Dokie Studio, but now that it’s up and running, I’m returning to it and, boy oh boy, am I ever-excited for what’s planned!

AD: What are your future goals, both for Okie Dokie and yourself?
JM: Travel more, create more music. Stress LESS. As for Okie Dokie, continue to grow; take on more mega-talented team members, cooler and cooler clients. As we gain momentum, we plan on creating some charity opportunities and DOING more for the issues we feel strong about, to really make a difference.

AD: What advice would you give your 18-year-old self?
JM: Sheesh, where do I begin?! Invest in and trust YOURSELF. My Dad always said, "don't worry about everybody else, worry about you" and I really wish it didn't take so long for me to take that in, to take it to heart. And BE yourself, be who (and WITH who) makes you happy. The rest will fall into place – just quit fretting so much!

AD: Regarding style: how would you describe your look in one word?
JM: What a fun (and definitely difficult!) question! I absolutely consider myself to be a buffet-dresser (do hyphened words count as one word?) I first saw the term used in an article by fashion goddess, and my personal style ICON, Leandra Medine Cohen of Man Repeller. Essentially, my definition of the word, in how it pertains to my own style, is that I try to mix very fun, very “out-there” pieces into my outfit each time I get dressed. “Will these shoes confuse people??” I ask myself; “what CLASHES?” – I try to get really creative, and sometimes that means tossing things on haphazardly and editing, tweaking. If it feels a little weird, then the outfit is complete. Taking chances has become really important to me when it comes to fashion, and it’s become a really salient part of my identity. 

AD: What do you love about vintage?
JM: Usually NO ONE else will have it! That, and I find that it seems to fit me a LOT better than clothes you’d find at a trendy shop, department store…which I generally need to get tailored in SOME way for the best fit.

AD: Do you have a favorite vintage find?
JM: There’s a really neat shop in Williamsburg (one of my FAVORITES ever) – Arbor Vitae – and I really can’t decide what my favorite find is from them. I have found MANY of my staple pieces there, and even more of my WOW pieces, all for incredible prices. The best garments I’ve scored there: a leather mini skirt, a pink cashmere sweater à la Clueless, and an ultra low-cut midi floral linen dress – ALL for under fifty bucks! What’s NOT to love about vintage??! My biggest regret is missing out on a cropped cow-patterned jacket. 

Jenna in the Bailey 44 White Ruffle Top.

Jenna in the Bailey 44 White Ruffle Top.


AD: What are your favorite Ver Co items right now?
JM: Obsession doesn’t even cut it re: how I feel about the Asymmetrical Sophie Silk Blouse (that I was lucky enough to model in the photos!) It's reminiscent of something that Kelly would wear in San Junipero and I’m here for the shoulder frills. 

AD: What’s the worst trend you’ve ever participated in?
JM: During my last year of college, I really wore ONLY all black. Exclusively. I know it’s supposed to be chic, and look just so sophisticated (and it IS – on some people!) but I think I was just so uninspired. There’s a time and a place, of course (read: funerals) but there are endless fun pieces, and since exploring different facets of my personal style as I’ve grown, it’s really the one trend that I won’t go back to! SO not me, give me ALL the sequins!