Meet Ver Co.: Emilie Lauren Schroeder, Head of Design

This month on the #BadAssBabes Blog, we're introducing you to the women behind Ver Co. This week, meet Emilie Lauren Schroeder, the brains and hands behind every piece in our re//worked collection. We got to talk to her to learn about her design process, and how every gorgeous piece goes from napkin sketch to complete garment.

Emilie in the duster from the Cheri Luxe Silk Set.

Emilie in the duster from the Cheri Luxe Silk Set.

AD: What's your name, age, and where do you live?

ES: I am Emilie Lauren Schroeder, I will be 24 on the 23rd of August, and I live on the Upper West Side in NYC.


AD: If you had to sum up your career goals in one word, what would it be?

ES: Happy.

AD: How did you get into fashion design?

ES: I was always interested in fashion and would talk my mom into buying me fashion magazines just so I could look at the incredible clothes. It amazed me that the beautiful outfits I saw started with a pen and paper. I soon started drawing fashion designs, everywhere, on homework, on napkins, scraps of paper, pretty much anything I could get my hands on. Once at Savannah College of Art and Design, I truly fell in love with the whole process of making a garment, from start to finish. It's amazing being able to bring my ideas to life and see real people love what I have made. And to this day, I still draw designs on napkins, and sometimes it's my best idea.


Emilie in the Vintage Silk Duster Jacket.

Emilie in the Vintage Silk Duster Jacket.

AD: What advice would you give to your 18-year-old self?

ES: Create constantly! I wish I took more advantage of the resources at SCAD.

AD: Can you walk us through how you take a garment from conception to completion?

ES: When it comes to reworked pieces, I first receive the garment and immediately start brainstorming, with the team and on my own. Sometimes, I know exactly what I am doing, and other times, I draw ideas or put the garment on the form. Once I have decided on a design, then the process of pinning, or seam ripping begins. Every garment is so different that I don't have a formula for what needs to be done each time. Some garments are completely transformed; others are simple tailoring adjustments. But that spontaneity is what I really enjoy about vintage reworking.

AD: What was the most formative job experience, good or bad, that you’ve ever had?

ES: I think all my job experience has been formative, and all of them were good and bad, some definitely worse than others. I try to learn from every job I have had. I have picked up on what to do and what not do, to better my personal work and professional work.

AD: What's your favorite piece that you've gotten to work on for Ver Co. so far? What kinds of pieces are you hoping to try in the future?

ES: I love every piece, they are like my babies! I love everything!

Emilie in the Vintage Distressed Light Wash Jean Jacket.

Emilie in the Vintage Distressed Light Wash Jean Jacket.


AD: How would you describe your style in one word?

 ES: Classic.

AD: What do you love about vintage?

 ES: I love the versatility you have with vintage, you can just love it the way it is or rip it apart and create something better.

AD: Do you have a favorite vintage find?

ES: I have a killer pair of pants from the 90s. That I wear far too often.

AD: What's the worst trend you've ever participated in?

ES: Bows Bows BOWS! On headbands or clip-ins, I had them all.  I am horrified, when I look at photos from middle school, all decked out in Limited Too and bows.

 Ariana DiValentino is Head of Social at Ver Co.