Meet Ver Co.: Emilie Lauren Schroeder, Head of Design
This month on the #BadAssBabes Blog, we're introducing you to the women behind Ver Co. This week, meet Emilie Lauren Schroeder, the brains and hands behind every piece in our re//worked collection. We got to talk to her to learn about her design process, and how every gorgeous piece goes from napkin sketch to complete garment.
AD: What's your name, age, and where do you live?
ES: I am Emilie Lauren Schroeder, I will be 24 on the 23rd of August, and I live on the Upper West Side in NYC.
AD: If you had to sum up your career goals in one word, what would it be?
AD: How did you get into fashion design?
ES: I was always interested in fashion and would talk my mom into buying me fashion magazines just so I could look at the incredible clothes. It amazed me that the beautiful outfits I saw started with a pen and paper. I soon started drawing fashion designs, everywhere, on homework, on napkins, scraps of paper, pretty much anything I could get my hands on. Once at Savannah College of Art and Design, I truly fell in love with the whole process of making a garment, from start to finish. It's amazing being able to bring my ideas to life and see real people love what I have made. And to this day, I still draw designs on napkins, and sometimes it's my best idea.
AD: What advice would you give to your 18-year-old self?
ES: Create constantly! I wish I took more advantage of the resources at SCAD.
AD: Can you walk us through how you take a garment from conception to completion?
ES: When it comes to reworked pieces, I first receive the garment and immediately start brainstorming, with the team and on my own. Sometimes, I know exactly what I am doing, and other times, I draw ideas or put the garment on the form. Once I have decided on a design, then the process of pinning, or seam ripping begins. Every garment is so different that I don't have a formula for what needs to be done each time. Some garments are completely transformed; others are simple tailoring adjustments. But that spontaneity is what I really enjoy about vintage reworking.
AD: What was the most formative job experience, good or bad, that you’ve ever had?
ES: I think all my job experience has been formative, and all of them were good and bad, some definitely worse than others. I try to learn from every job I have had. I have picked up on what to do and what not do, to better my personal work and professional work.
AD: What's your favorite piece that you've gotten to work on for Ver Co. so far? What kinds of pieces are you hoping to try in the future?
ES: I love every piece, they are like my babies! I love everything!
AD: How would you describe your style in one word?
AD: What do you love about vintage?
ES: I love the versatility you have with vintage, you can just love it the way it is or rip it apart and create something better.
AD: Do you have a favorite vintage find?
ES: I have a killer pair of pants from the 90s. That I wear far too often.
AD: What's the worst trend you've ever participated in?
ES: Bows Bows BOWS! On headbands or clip-ins, I had them all. I am horrified, when I look at photos from middle school, all decked out in Limited Too and bows.
Ariana DiValentino is Head of Social at Ver Co.